SanDisk
The goal of this SanDisk rebrand was to modernize their visual identity and brand aesthetic to feel more contemporary and appealing to today's consumers. Through strategic creative decisions, I aimed to refresh SanDisk's branding while maintaining key brand equity.
This Brand Identity Style Guide for City Flare Bistro serves as a roadmap for maintaining consistency and integrity in visually representing the brand across platforms and materials. It emphasizes the importance of elements like the logo, typography, color palette, and imagery in shaping the brand's perception. The guide aims to ensure that every interaction with the brand reflects its values, personality, and commitment to excellence.
